We purchased the farm in 1976, inspired to do something on the land by Louis Bromfield’s book Malabar Farm. I was introduced to blueberry farming at a public meeting in Warragul hosted by the Department of Agriculture where the findings of an overseas research trip into the fruit’s potential in Australia were presented. In 1979 we obtained 600 of the first plants to be released to growers to Australia.
|Owner||Malcolm and Joel Deveson|
|Telephone||03 5165 3238|
|Produce||Fresh blueberries January – April
Frozen blueberries April – December
Blueberry plants March – December
Fresh raspberries December & March
|Certification||VFMA accredited, certified organic (NASAA)|
|Awards||2010 Produce Awards Gold Medal|
|Other markets||Boroondara; Kingston; Veg Out (St Kilda); Gasworks; Collingwood Children’s Farm|
Organics are a no-brainer for me – there’s the nutritional value of the food to consider, the harmful effects of chemicals on both the food and the grower, and the effect on the land too. Quality is important to me both personally and professionally, which is why I grow the way I do and sell through farmers’ markets.The principals around organics and permaculture are used as guides to ensure we use resources wisely.
The farm is about two hours east of Melbourne, in the beautiful foothills of the Great Dividing Range. Generally reliable rainfall, deep well structured soils and warm days with cool nights during the ripening period help develop the flavour in our fruit that we are looking for.
Farmers’ markets force us regularly off the farm! They’re a way to meet great new people and renew our energy and commitment to product & business, they give us a retail outlet to balance our inventory. Markets are invaluable for feedback on new products and packaging. And of course its fantastic to put your product in front of Melbourne’s foodies, press and chefs and create positive word of mouth.